Job Description
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KOL Performance & Project Management Associate - Shopee - Marketing - Vietnam - Ho Chi Minh City - Shopee Careers
About The Team
Currently nested under the Affiliates team, the KOL Management team includes KOL Program, KOL Key Account, KOL Community & Performance Management, with main responsibilities:
- Market sizing & penetration of the growing KOL Universe with over 2 million leads
- Planning KOL & KOC initiatives to increase awareness of the Shopee Affiliates program and attract new registrations
- Boosting commercial performance & program engagement of a large network of over 1.6 million KOL/KOCs while optimizing cost & effort
With Affiliates a top growth priority of Shopee, the team enjoys significant investment from the company and a fast-paced blend of both strategic and executional work. Team members are well-positioned for growth in a wide range of highly transferable skills, including but not limited to problem-solving, data analysis, strategy & planning, communication, negotiation, and operation optimization.
Job Description
Looking for a strong performance analyst to expand the acquisition pipeline, guarantee seamless UI/UX experience, boost the performance of acquired KOL/KOCs & secure a loyal affiliate community. The role involves tracking, analyzing, and optimizing onboarding/incubation performance of potential affiliates & over 2 million existing KOLs/KOCs, providing data-driven recommendations for ongoing initiative improvement, and collaborating seamlessly with cross-functional teams.
Main Responsibilities
- Coordinate internally & cross-functionally to detect commercial growth bottlenecks & provide data-driven recommendations;
- Constantly review KOL experience in Affiliate program journey, support initiative conceptualization & system/feature improvement;
- Observe overall performance trend of KOL monthly to detect abnormalities & deep dive root causes, propose KOL communication approach by collaborating with functional workstreams;
- Facilitate & enhance internal working processes of the KOL Management team;
- Other tasks as assigned by the Employer from time to time.
Requirements
- Fresh Graduate or 1 year of experience;
- Project management, preferably in the Marketing field;
- Analytical and quantitative problem-solving abilities;
- Ability to support and contribute to independent projects from start to finish;
- Independent thinker who is also a reliable team player and can collaborate effectively with stakeholders;
- Advanced proficiency in Microsoft Excel, Google Sheets, and Google Slides;
- Have knowledge of Affiliate Marketing/e-commerce industry.
