Job Description
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TikTok Shop - Campaign Strategy and Operations Intern (Vietnam, E-Commerce) - 2025 Start
Responsibilities
The e-commerce industry has witnessed remarkable growth in recent years, emerging as a fiercely competitive space among leading internet companies. Its future growth potential is significant. With millions of loyal users worldwide, TikTok presents an ideal platform for delivering a new and enhanced e-commerce experience.
As a Project Intern, you will have the opportunity to engage in short-term projects that offer you a glimpse into the professional world. You will develop practical skills through on-the-job learning in a fast-paced environment and gain insights into your career interests.
Applications will be reviewed on a rolling basis, so we encourage you to apply early. Successful candidates must commit to at least a 3-month internship period.
Key Responsibilities:
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Campaign Execution & Support: Assist in executing key marketing campaigns (e.g., 11.11, 12.12, seasonal promotions), ensuring smooth operations across promotional tools and traffic drivers.
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Data Analysis & Performance Insights: Monitor campaign performance using internal dashboards, compile reports, and provide data-driven recommendations to optimize future campaigns.
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System Configuration: Support the setup and management of in-app campaign tools (e.g., vouchers, livestream features, campaign microsites) to enhance campaign effectiveness.
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Stakeholder Coordination: Work cross-functionally with local teams (e.g., Creator Management, Seller Management), regional teams (e.g., Marketing, Product), and external partners (e.g., brands, agencies) to align campaign execution and objectives.
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Process Improvement & Project Assistance: Assist in workflow optimization and documentation to enhance campaign efficiency and execution excellence.
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Market & Consumer Insights: Stay updated on e-commerce trends, social media behavior, and digital marketing innovations to propose improvements and identify new opportunities.
Qualifications
Minimum Qualifications:
- University students or recent graduates in Marketing, Business, Economics, Data Analytics, Communications, or related fields; or up to 1 year of internship experience in marketing, e-commerce, business analysis, or related fields.
- Basic analytical skills: Proficient in Excel/Google Sheets (pivot tables, data visualization); familiarity with SQL or BI tools (e.g., Tableau, Looker, Google Data Studio) is a plus.
- Strong execution skills: Ability to manage multiple tasks, coordinate stakeholders, and ensure smooth campaign operations.
- Familiarity with social media, digital marketing, and e-commerce platforms in Vietnam.
Preferred Qualifications:
- Experience in digital marketing, performance marketing, or campaign operations through coursework, personal projects, or previous internships. Background in digital marketing agencies, account management, or consulting is a plus.
- Creative thinker with the ability to propose data-backed campaign improvements.
By submitting an application for this role, you accept and agree to our global applicant privacy policy, which can be accessed here. If you have any questions, please reach out to us at apac-earlycareers@tiktok.com.