Job Description
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Support the Marketing & Growth team in executing go-to-market initiatives for Online Payment products and services. You'll contribute to campaign execution, content development, growth initiatives, and performance analysis to drive user acquisition, engagement, and the adoption of MoMo's payment ecosystem.
Mô tả công việc
1. Campaign Execution
- Support the planning and execution of marketing campaigns for Online Payment products, services, and merchant partners.
- Coordinate with Marketing, Growth, Business Development, and cross-functional teams to ensure smooth campaign delivery.
2. Content Development
- Create and coordinate marketing content across the MoMo app, social media, landing pages, emails, push notifications, and other communication channels.
- Ensure content is clear, engaging, and aligned with campaign objectives.
3. Marketing Operations
- Manage campaign timelines, prepare creative briefs, and coordinate the production of marketing assets.
- Support campaign execution with accuracy and attention to detail.
4. Growth Initiatives
- Assist in executing user acquisition, engagement, activation, and retention campaigns.
- Collect user feedback and support campaign optimization.
5. Performance Analysis
- Track key campaign metrics, prepare reports, and provide insights to evaluate campaign effectiveness and identify improvement opportunities.
6. Market Research
- Research market trends, competitor activities, and customer behavior to support campaign planning and marketing strategies.
7. Cross-functional Collaboration
- Work closely with Business Development, Product, Design, Data, Operations, and external partners to ensure successful campaign execution.
Yêu cầu công việc
1. Knowledge & Skills
- Strong communication and content writing skills in Vietnamese and English.
- Good organizational skills with the ability to manage multiple tasks and deadlines.
- Proficient in Microsoft Excel or Google Sheets for data tracking and reporting.
- Strong analytical and research skills.
- Familiarity with Canva, Figma, or AI tools (e.g., ChatGPT, Gemini) is a plus.
2. What We're Looking For
- Proactive, detail-oriented, and eager to learn.
- Strong ownership and adaptability in a fast-paced environment.
- Effective team player with good communication and collaboration skills.
- Passionate about digital products, marketing, growth, and fintech.
3. Education & Experience
- Third- or fourth-year student, or recent graduate in Marketing, Communications, Business Administration, E-commerce, or a related field.
- Internship, student organization, marketing project, content creation, or event management experience is a plus.
