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Responsibilities

• Consumer and Category Understanding
• Analyze existing data, market reports and trends
• Develop ad-hoc research projects
• Attend focus groups to do qualitative research
• Research the product or service to be advertised, which may involve gaining technical or specific knowledge
• Research the competitive environment: the market situation and the communication in the category
• In summary, gain a comprehensive context for advertising strategies by analyzing a range of information in great detail, including demographics, socio-economics and the market for the client’s product
• Briefing and Communication Strategies:
• Work with the client to establish their aims and objectives
• Write creative briefs or participate in writing briefs with inputs and directions
• Brief the creative team; set the strategic angle to approach a project; provide the creative team with a clearly defined brief that contains concise information on the product, category, audience and strategy
• Communicate with colleagues within the agency, such as creatives and account managers in the process of developing a campaign
  
  

Qualifications

• 2+ years of strategy experience in relevant digital and creative agencies – consulting, Client-side and media experience will also be a consideration
• Demonstrable experience in a variety of strategic engagements with regional or global Client brands from various
• Strong creative problem solving, both on a conceptual level in defining the strategic vision and a practical level in handling planning and operational considerations
• Fluent with insight generation, preparing briefs and briefing stimulus and able to coordinate the creative process with appropriate support from seniors
• Up-to-date knowledge of marketing technologies (martech) and digital experience across Paid, Owned and Earned channels
• Passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment