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Position Overview

The Product Proposition – Go-To-Market (GTM) Intern supports the Product & Proposition team in preparing and executing the launch of insurance products.

This role provides exposure across the full product lifecycle - from market research and customer insight generation to GTM execution, sales enablement, and post-launch tracking.

Key Responsibilities

one. Product & Market Analysis Support

• Support market research and competitor comparisons for Life & Health Insurance products.
• Assist in data gathering and analysis for product features, benefits, pricing structures, and positioning.
• Prepare comparison tables, summaries, and insights for internal use.
  
  
  

two. Product Proposition & Positioning

• Support development of product value proposition, key messages, and target customer segments
• Assist in preparing product concept slides, positioning decks, and internal presentations
• Ensure consistency of messaging across stakeholders (Product, Marketing, Distribution).
  
  
  

3. GTM Planning & Execution Support

• Assist in preparing GTM materials: Product one-pagers, Sales kits, Training decks, Marketing briefs.
• Coordinate with cross-functional teams (Marketing, Training, Distribution) to track readiness
• Support rollout tracking (materials readiness, communication timelines)
  
  
  

4. Sales Enablement & Training Support

• Help prepare training content and internal communication (e.g., training decks, EDM content)
• Consolidate feedback from agency/distribution teams
• Support logistics and materials for training sessions if required.
  
  
  

5. Team & Project Support

• Support meeting coordination, note-taking, and action tracking.
• Work closely with the manager to learn end-to-end product lifecycle management.
  
  
  

Learning Objectives

• End-to-end exposure to insurance product development and launch
• Hands-on experience in GTM strategy and execution
• Opportunity to work with cross-functional teams (Product, Marketing, Actuarial, Distribution)
• Develop strong analytical, communication, and project management skills.
  
  
  

Job Requirements

Education

• Final-year student or recent graduate in Business, Marketing, Finance, or related fields.
  
  
  

Skills

• Strong analytical and structured thinking
• Good presentation and communication skills (PowerPoint, Excel)
• Fluent in English and Vietnamese
• Detail-oriented, proactive, and able to manage multiple tasks.
  
  
  

Personal Attributes

• Curious, proactive, and eager to learn.
• Detail-oriented with a strong sense of ownership and professionalism.
• Able to communicate clearly and work effectively in a team.
  
  
  

Performance Expectations

• Deliver assigned tasks accurately and on time.
• Demonstrate continuous learning and receptiveness to feedback.