To apply for this job, you need to complete both steps below:

STEP 1:

Please click the link to submit your application directly to the company: 

https://docs.google.com/forms/d/e/1FAIpQLScIYIUrR3gtysaxd2fyBdobPG1a-QILPvRh0y1Kzbw6YCaKKw/viewform 

Your application will only be received by Recruiter if submitted via above link. 

STEP 2:

Kindly scroll to the bottom of this page and complete the short VinUni Tracking Form.

Filling out this form alone does not count as applying. Kindly remind this form is not part of the company’s application process. It only helps Careers, Alumni, Industry and Development (CAID) Department discover more opportunities and follow up in case of system issues.

01. About the Company

Dong-Wha Pharmaceutical, founded in 1897, is Korea’s first pharmaceutical company with 129 years of consumer trust in healthcare.

Now launching a Global Themed Retail Platform - a destination H&B store combining K-Beauty, K-Drug, K-Food, and a proprietary IP universe. The first flagship is planned in Ho Chi Minh City in 2027, targeting 1,000 stores worldwide by 2030.

In 2023, Dong-Wha acquired Trung Son Pharma, a Vietnamese pharmacy chain with 183 locations across the country. This network provides the local consumer base and infrastructure for retail expansion.

4 Store Formats

• Landmark: 1,800-2,000 m^2 | 1-2 per city

• Flagship: 600-800 m^2 | 3-4 per city

• Standard: 300-400 m^2 | 50-100 per city

• Compact: 150-200 m^2 | Nationwide

02. About the Project

Before the first flagship opens, we need real data from real consumers. This 5-week internship places VinUniversity students in the field - your findings will directly support the store design and business planning process.

All activities are conducted offline during active weeks. Students will work closely with Dong-Wha/Trung Son business mentors.

The program is designed as an industry-academic field project, not a classroom-only assignment.

Program Overview

• Duration: 5 weeks

• Format: Offline only | 8 hrs/day

• Teams: 2 teams x 4 students

• Kickoff: June 15-18, 2026

• Mid-report: Week 3 - Friday submission

• Final: Week 5 - Friday submission

• Language: English or Vietnamese

03. Recruitment & Selection

Application period: June 8-11, 2026 (4 days) | Internship kickoff: June 15-18, 2026

• STEP 01: Apply

• Google Form application

• Team A/B preference

• Leader interest

• Reward option preference

• 1-page intro + CV if available

• STEP 02: Interview

• ~25 applicants screened

• Short interview by program team

• Profile and motivation review

• STEP 03: Start

• 8-9 students selected

• Results within 1 week

• Kick-off: June 15-18

04. What You Will Do

Team A - Consumer Field Research

• In-depth interviews with 20-30s consumers (10+ sessions)

• Accompanied store visits: Guardian, Watsons, Hasaki

• Purchase channel & spending mapping by category

• SNS app usage observation (TikTok, Zalo, Instagram)

Team B - Hypothesis Testing & Location Survey

• Concept Card A/B/C test: photo cards and store concept reactions

• Zone Card test: space preference & purchase intent

• Motorbike Friction Mapping at 3 candidate sites in Hanoi

• On-site trade area survey: visibility, parking, foot traffic, anchor facilities

Timeline

• Week 1: Setup

• Survey design

• Card prep

• NDA signing

• Week 2: Field Work

• Interviews

• Store visits

• Card tests

• Week 3: Mid-Report

• Data review

• Fri submit mid-report

• Week 4: Deep Dive

• Gap fill

• Location visits

• Analysis

• Week 5: Final Report

• Report writing

• Fri final presentation

05. What You Get

Common Fieldwork Support for All Selected Students

• Option A: Korea Trip

• 3 nights / 4 days

• Flights + accommodation

• Dong-Wha HQ visit

• Seoul H&B retail tour

• Visa application & cost: participant responsibility

• (*) Visa Apply Document Support Commitment from Dong-Wha HQ (Company document support only; visa approval is not guaranteed)

• Option B: USD 300 + USD 50 Allowance

• USD 300 cash reward

• + USD 50 fieldwork transportation allowance

• Provided to participants who choose Option B and complete program requirements

• Includes attendance, fieldwork, mid-report, final report, and final presentation

• All Participants: Internship Certificate

• Certificate issued by Dong-Wha Pharmaceutical

• Real industry project experience

• Mentoring from business team and faculty advisor

• Common Support: USD 50 for Every Student

• Provided to every selected student

• Applies to both Option A and Option B

• Additional support; not deducted from the selected reward option

• Covers basic fieldwork transportation such as Grab or motorbike fuel

• Team Leader Bonus: Additional USD 100

• Each team leader receives an additional USD 100

• 1 team leader per team

• Provided upon program completion

06. How to Apply

Who should apply

• VinUniversity students (undergraduate or graduate)

• Marketing, Business, Consumer Behavior majors preferred

• Available for full offline work in Hanoi (8 hrs/day)

• English or Vietnamese communication ability

• No Korean language requirement

How to apply

• Application channel: Google Form

• Required information: Name, contact, major/year, language ability

• Preferences: Team A or B, Leader: Y/N, Reward Option A/B

• Attachment: 1-page introduction; CV optional

• Deadline: June 11, 2026 (Wednesday)

• Contact: [email protected] / 079 981 0279

Your research may directly inform a real store opening in Vietnam. This is not a class project.

We want to understand why Vietnamese consumers seek out stand-alone flagship stores, how characters, brand story, and in-store experience translate into visits and purchases, and whether Ho Chi Minh City and Hanoi can run on the same format.

Whatever we find together may be built into a store that actually exists in Vietnam.